Buyer Persona
The characteristics of your ideal buyer. https://getsling.com/blog/business-terms/
Refers to a semi-fictional representation of a business’s ideal customer based on market research, data, and customer insights. It includes information about the customer’s demographics, behavior patterns, motivations, goals, challenges, and pain points. Creating detailed buyer personas can help businesses tailor their marketing messages, products, and services to meet the specific needs and preferences of their target audience, resulting in better engagement, conversions, and customer satisfaction. It can also help businesses identify new customer segments and opportunities for growth.
A business coach may help their client develop a buyer persona by analyzing their current customer base, identifying their common characteristics and behaviors, and using that information to create a detailed profile of their ideal customer. They may also conduct market research, surveys, and interviews to gather additional insights and refine the buyer persona. By understanding their target audience on a deeper level, the business owner can tailor their products, services, and marketing efforts to better meet their needs and increase customer satisfaction and loyalty.1.Buyer persona: semi-fictional representation of ideal customer based on market research and data analysis. 2.Detailed description of an ideal customer.
Buyer Persona DEFINITION:
Buyer Persona QUOTE:
1."Creating a buyer persona is like playing detective, except the only suspect is your ideal customer and the only weapon is market research." 2."Creating a buyer persona is like dating - you need to know your type before swiping right on every prospect."