BOFU
Bottom Of The Funnel — refers to the end stages of the sales funnel, where a consumer is ready to buy. https://getsling.com/blog/business-terms/
BOFU, or Bottom of the Funnel, refers to the final stage of the buyer’s journey, where a prospect is ready to make a purchase decision. At this stage, the prospect has already gone through the awareness and consideration stages, where they have identified their problem or need and researched possible solutions. In the BOFU stage, the focus is on converting the prospect into a customer by providing them with the information and incentives they need to make a purchase. This may include product demos, free trials, case studies, testimonials, and special offers. The BOFU stage is critical in the sales process, as it represents the final hurdle to closing a sale.
In business coaching, a coach may help a client develop BOFU strategies to close deals and convert prospects into customers. For example, a coach may assist the client in creating compelling offers or incentives that encourage prospects to take action, such as limited-time discounts, free trials, or exclusive bonuses. The coach may also help the client develop persuasive sales pitches, tailored to the needs and pain points of their prospects. By optimizing their BOFU strategies, the client can increase their conversion rates, boost their sales revenue, and achieve their business goals.
BOFU DEFINITION:
BOFU QUOTE:
1. "BOFU - where the sale's so close, you can practically taste the commission." 2."At BOFU, you either sink or swim - make sure your sales pitch has a good floatation device."