B2C
Short for business-to-consumer and describes transactions with individual consumers. https://getsling.com/blog/business-terms/
B2C, or Business-to-Consumer, refers to the relationship and transactions between a business and individual consumers, where the business sells products or services directly to end-users. In a B2C environment, the marketing and sales efforts are often focused on creating a compelling brand image, building customer loyalty, and providing an exceptional customer experience. Examples of B2C businesses include retailers, service providers, and e-commerce companies that sell directly to consumers. B2C sales are often driven by advertising, social media, and customer referrals.
In business coaching, B2C companies may seek support in developing effective marketing and sales strategies to reach and engage individual consumers. Coaches may help clients create compelling brand messaging, optimize their digital presence, and build customer relationships. They may also provide guidance on product development, customer service, and pricing strategies to maximize sales and revenue. By improving their B2C approach, clients can increase customer loyalty, drive revenue growth, and gain a competitive edge in their market.