B2B
B2B is short for business-to-business and describes a business transaction with another business. https://getsling.com/blog/business-terms/
B2B stands for business-to-business, which refers to commerce transactions between two companies or businesses, rather than between a business and an individual consumer. B2B companies sell their products or services to other businesses, which may use them for their own production or in their own operations, or may resell them to other businesses or consumers. Examples of B2B companies include manufacturers selling to wholesalers, wholesalers selling to retailers, and businesses providing services to other businesses such as accounting, legal or consulting services.
In business coaching, B2B sales strategies are often a key focus for clients who operate in a business-to-business environment. Coaches may work with clients to help them identify and develop effective sales techniques, such as relationship building, consultative selling, and value proposition development. They may also help clients improve their networking skills, understand industry trends, and identify potential customers and partners. By developing a strong B2B sales approach, clients can improve their revenue, expand their market share, and build long-lasting business relationships.